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Writer's pictureJessica Lilac

Business Plan - Vision

Updated: Feb 13

What will your business accomplish? A vision statement should be brief but meaningful and focused on growth for the future. It's not to be confused with a #mission statement, which focuses on how you will accomplish the vision. For now, let's stick to why you want to inspire others to unite and move toward's a shared purpose. With a clear vision statement you and your partners will be encouraged to turn your business and personal goals into a reality.



At Hawkeye Hill, our vision statement ultimately came from a #braindump and was distilled from our vision list below. Here's our vision sentence:


To join with the revolutionary urban farm movement to reimagine our food supply chain and strengthen our community resiliency.

Here is our vision list:

  • To regenerate the soil, forests + riverways around our town

  • To slow erosion and strengthen the eroding forest & hill

  • To reduce toxins that flow down the hill into the river

  • To promote healing with whole plants & essential oils

  • To educate and spread the message of farming as a soul reward

  • To offer the opportunity for learning in generational interaction and education

  • To minimize the environmental impact of imported food

  • To maximize the benefits of the evolutionary relationship between food and fork

  • To find happiness in the expressing of oneself through nature's canvas

  • To uphold the values of the earth and to work in symbiosis with nature

  • To connect with humanity through the dirt we all share

  • To foster the skills in those who are driven by these collective desires


Our vision is expanded and inspired by our broader neighbourhood full of Leaders, Educators, Homesteaders and Farmers (including honey, maple syrup, poultry & eggs, quail & other rare birds), Herbalists and Health Professionals, Successful Business Owners, Carpenters and Construction Experts.


Do you have #inspiration in (and out of) your community? Have you struck up a conversation with your neighbours? Get a neighbourhood contact list going to keep you all connected.


What vision do you have for your life? What about the future?




If you're enjoying the content at hawkeyehill.farm, click on offer support above to donate towards our community effort to establish an all-season, element-proof, Geodesic Greenhouse. By providing even a small donation (or shopping in our online store), you can be part of an effort to create thriving relationships in our community, produce good food and healing herbs.


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Jessica Lilac purple flowers

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